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Common Elements of a Letterhead Design
Your company’s letterhead reflects a lot of things about your company. Planning the design and all the elements that go with it is essential as letterheads can affect the impression that people form about the company. Sometimes, your letterhead is your initial break to introduce your company to someone – whether they are long time customers or prospective partners. Your letterhead not only presents your name and contact details, it also creates an image about your company’s values and goals.
To convey your company's personality, that should be the goal of the design for your letterhead. Are you selling items aimed at teens? Or are you selling children's toys? Then your letterhead design should be something different from a letterhead intended for a mortgage company or a law firm. Or if you are in the entertainment industry, your letterhead should evoke the energy and glamour associated with show business. So decide carefully on your letterhead design. Whatever the nature of your business, choosing the right imagery will reflect the personality of your company. An inappropriate design will leave your customers confused or worse, doubt your credibility.
Certain elements influence the impact of a business letterhead. How you use those different elements on your letterhead, such as your logo, ink colors, slogan and font styles affect the image you want to create. To help you decide on how to maximize the elements in your letterhead, consider the following:
Your logo - Assuming you have one, your company logo is the simplest way to express the personality of your company. The logo can be used in any of form – on your business cards, envelopes and other office stationery items. Utilizing it in all your other business-related materials adds consistency and recognizability so there’s no question why you should put it in your letterhead.
The colors – Incorporate the color scheme that your company has been associated with. If you haven’t settled on a color combination yet, then remember this tip: use two complimentary colors. Using a bad multi-color combination will make your letterhead look amateurish and cheap.
Type style – Different type styles convey different images. Consider choosing a style that reflects the personality of your company. It is recommended to use only two styles – one to be use for the company’s name and basic information and the other for the slogan or other minor texts.
Slogan – A good, catchy slogan will complement a great logo and the whole design, overall. If your company has a slogan, use it as an extra element on the letterhead. A slogan is a straightforward way to provide a message about what your company is all about.
Company information - Your letterhead should include important details about your company. Since the main purpose of a business letterhead is to represent a company, these details must include the company’s name and contact information. Avoid putting any unnecessary information other than those basic details. Otherwise your letterhead will look cluttered. Make sure to leave ample writing space so the sheet would still be functional.
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