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Differences between CRM and Contact Management
A series of solutions for a better management of your business, in terms of organizing contact information of clients, schedule meetings and keeping track of all processes taking place in your company is available nowadays. Among these new and innovative solutions are contact management softwares and customer relationships management, which have their pro’s and con’s.
For instance, contact management software provides automatic sales processes to companies, thus gaining a better storage of customers’ information and all related processes. CRM are solutions driven by the workflow processes and have different applications for customer services. Many big and small companies have problems in deciding which is the best option between the above mentioned, which of these two alternatives will better satisfy and meet their expectations. In order to choose the most efficient solution, that fits your company best and offer good ways to solve your problems, to maximize your work results you have to be aware of their benefits and risks.
Contact management software is reliable when it comes to managing contacts, notes, history of your company, opportunities and accounts. On the other hand, CRM software is able to integrate more departments of your company, such as Marketing, Sales and Customer Services. Furthermore, a CRM system offers you the possibility to have an overall view of your business and can integrate ERP solutions due to its great features of customization.
For a business with sales teams, the need of managing client relationships and tracking all sales processes, but also the need to be aware of business opportunities and openings, CRM software would be the best solution. Moreover, CRM is recommended for bigger companies, which have more departments, such as Sales, Marketing and Customer Service, which have more complicated sales processes and a more complex organizational scheme. Additionally, if back office integrations, quotes or inventory are important aspect in your company, then CRM software is the solution to your problems.
Another angle from which you should look at the two solutions, in order to decide for the one that fits you most, is by looking at the nature of the relationships between the departments in your company and between the company and clients.
Contact management software is more appropriate for brokers, insurance agents and people who plays a single role, but for individuals who play multiple roles, while CRM is appropriate for multiple people with only one single role (such as company departments like Marketing, Sales etc.) and multiple people who interact for different roles in the company, that have to share information between them.
Last, but not least, the bets solution for your business has to be cost-effective too. This is the main difference between CRM software and contact management solutions, the first one is much more expensive. So, a good idea for all companies would be to start by purchasing a contact manager software and upgrade to a CRM software as the business gows.
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