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Why Your Company Needs a Google Profile
Google Profiles have been around since April 2009. Google explains that:
A Google profile is simply how you present yourself on Google products to other Google users. It allows you to control how you appear on Google and tells others a bit more about who you are. With a Google profile, you can easily share your web content on one central location. You can include, for example, links to your blog, online photos, and other profiles such as Facebook, LinkedIn, and more. You have control over what others see. Your profile won't display any private information unless you've explicitly added it.
You can also allow people to find you more easily by enabling your profile to be searched by your name. Simply set your existing profile to show your full name publicly.
If you've been writing reviews on Google Maps, creating articles on Google Knol, sharing Google Reader items, or adding books to your Google Book Search library, you may already have a profile.
Google displays these profiles as search results for Names as a way to give everyone visibility for searches on their name. But, this week Google Profiles grew in importance when they released Google Social Search.
With Social Search, Google finds relevant public content from your friends and contacts and highlights it for you at the bottom of your search results.
The way we do it is by building a social circle of your friends and contacts using the connections linked from your public Google profile, such as the people you're following on Twitter or FriendFeed. The results are specific to you, so you need to be signed in to your Google Account to use Social Search. If you use Gmail, we'll also include your chat buddies and contacts in your friends, family, and coworkers groups. And if you use Google Reader, we'll include some websites from your subscriptions as part of your social search results.
What this means is that if you have a Google Profile, with links to your Social Networking profiles (Twitter & FriendFeed, etc.) Google will incorporate results from the social media network of people that you follow - or follow you on those networks. These 'Links from People in Your Social Circle' will appear if you opt into the Social Search Beta , and have links to that Social Circle through your Google Account. But, I think it is only a matter of time before these results are rolled out to all searchers using Google - provided searchers share their profile and personal data with Google.
What hasn't been discussed in the wake of the release of Social Search is what companies need to do to start showing up in Social Search results.
Author Resource:-
With over five years of search engine marketing experience, Tad Miller serves as an Account Director at Search Mojo, overseeing and managing top clients and executing their Search Engine Optimization (SEO), Pay Per Click (PPC) advertising and online marketing strategies. He is an avid blog contributor to Search Marketing Sage and has spoken at several search marketing conferences, including the Online Marketing Summit.
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