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How To Become An Internet Marketing Genius
Of all the skills you can have -- the ability to speak like Winston Churchill, to paint like Rembrandt, to calculate like Albert Einstein -- none will help you achieve wealth as well as knowing how to sell things.
Every private enterprise -- every school, every art gallery, every restaurant, law office, hospital, building supplier, hardware store, and entertainment complex --survives and prospers by virtue of its commercial activity.
In my own life, this lesson was hard to learn. Coming from a non-business background, I looked at the commercial world from the outside in. A bookstore, to me, was a place where bookish people gathered to page through old volumes, talk about literature, and make bookish friends. But one of my mentors took me "behind the scenes" of his artstore business and it taught me a great deal about business and life that has been enormously helpful to me since then.
The reason this art dealer had been so successful (he was making a very high income even during periods when other dealers were going out of business) was because he was an expert at selling art though his knowledge of art history was limited.
He wasn't ignorant, by any means.
But his main skill was in (a) getting people to come into his shop and then (b) getting those who bought to keep buying, year after year.
I began to see that virtually every private enterprise functions that way. To keep doing what you want to do (and to make a profit from it), you have to (a) attract customers at a reasonable cost and then (b) convert them into repeat buyers. Mike Dillard , Ann Sieg & Jeff Mills have all have mastered this process.
Let's call the first task making the "front-end" sale and the second task making the "back-end" sale. In the years that have passed, I've learned to look at virtually every private enterprise -- from regional theatres to restaurants to pet hotels -- in terms of these two selling skills.
And this perspective has given me an inside view as to how these businesses operate. It's no longer a mystery to me why, for example, so many restaurants and small hotels go out of business. Why people in the travel and leisure business make so little money. Why you shouldn't even try to make a business out of a llama farm. And why most good small businesses fail when they attempt to get bigger.
This fundamental perspective has also allowed me to provide expert advice to all sorts of different internet business owners in almost every conceivable industry.
I can see now how every successful internet business is based on understanding the correct answers to two very simple questions:
1. What is the most cost-effective way of attracting customers?
2. What is the best way to keep those customers buying?
Subscribers to my FREE Newsletter & Internet MarketingTraining Series always get answers to the 2 questions above & step-by-step , click-by-click help to maximize & explode their internet business profits quickly.
[Authors note: One of the biggest reasons people fail to make money online is the inability to manage the overwhelm of all the necessary tasks to be successful. You don't have to be a statistic.Learning to effectively work virtual assistants has revolutionized my entire life & business. Even traffic generation can be outsourced.
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