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The Difference Between Wants & Needs In Internet Marketing
Skilled marketers are consistently among the highest paid individuals in any industry. They earn high salaries, extraordinary bonuses, and the respect and admiration of colleagues and competitors. Marketers who master their trades are all but guaranteed a life of wealth, security, respect, and satisfaction.
In this article, I am going to show you how you can become an internet marketing genius by learning a fundamental principle behind the psychology of selling.
In today's consumer-driven economy, it's easy to mistake a want for a need. How many times have you heard one of the following statements:
* "Sharon needs a new wardrobe. The clothes she's wearing make her look silly."
* "Bob hates the way his hair looks. He says he needs a better barber."
* "I simply have to have that new handbag!"
* "We need a bigger house."
* "We need a nicer car."
* "We need a bigger lawn."
None of those things are needs -- as in, something you can't live without. Our needs are really few and simple. Air, water, food, shelter, transportation (sometimes), and clothing (usually).
Everything else we buy is based on our wants.
And even when it comes time to purchase needs, like food and clothing, our buying decisions are usually based on wants. (We want a certain type of bread, a specific brand of clothes, a house in a particular style, etc.)
When you realize that your customers don't need your product or service, you recognize that the way to convince them to buy it is to stimulate their desire for it.
The most effective way to do that in your advertising in your internet business is to:
* Promise your prospective customer (usually implicitly) that taking a certain action (buying your product) will result in the satisfaction of a desire (want)
* Create a picture in your prospect's mind of the way he will feel when that desire is satisfied.
* Make specific claims about the benefits of your product and then prove those claims to your prospect.
* Equate the feeling your prospect desires (the satisfaction of a want) with the purchase of your product.
The media doesn't matter. Wherever you find your market -- on television or radio, in magazines or newspapers, at home reading his mail or on the Internet --the basic process is the same.
The moment you forget this first principle -- that you are selling to wants rather than needs -- your marketing will fail.
[Authors note: One of the biggest reasons people fail to make money online is the inability to manage the overwhelm of all the necessary tasks to be successful. You don't have to be a statistic.Learning to effectively work with virtual assistants has revolutionized my entire life & business. Even traffic generation can be outsourced.]
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