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How to Create a Landing Page that Converts

There is no way to make money online if don't know how to create landing pages that get people to take action. Frankly, you're wasting your time if you are expecting to make big money online without paying close attention to creating and testing your landing pages until they are making you more and more money. Anyone can create a profitable landing page with the right methodology. Following are a few landing page optimization techniques that are proven to work wonders.

The first thing you need to do is make sure that you are using good buttons on your landing page. Let's pretend that you are trying to sell a "dog training" product so you intersperse lots of order links throughout your copy (which is totally fine to do). These links are not usually a distraction from the rest of your page's content.

However, if you want your call to action to be as strong as possible, you need to include a button so that it demands action from your sales prospects. You need to make sure that your button's size and color are good. You should also make sure that your button has a nice border. Take time to choose the wording for the button--it's very important as well! All of these factors work in tandem to build a button that gets results. The copy on your landing page plays a very significant role in how successful it will be so be sure that they can understand what you want them to do. Other basics are to make sure that you use, at the smallest, black 12 pt font size on a white background and keep the colors to a minimum. As was already said earlier, make sure that your text isn't too small and ALL CAPS will drive your visitors away. Your landing page's copy is an important element, since it will be responsible for passing on your message. Making sure that your text is readable is a simple task so there are no excuses for skipping this element of landing page design. To find the combination that your visitors like the most you will have to test different variations of your landing pages and see which one they like the most.

You should also offer powerful, unconditional guarantee. By reducing the risk of the buyer you will find that this is the most efficient way to increase your conversions. You want to offer an impressive and believable guarantee. When you have a 100% money back guarantee, you should try to go for a longer guarantee, as they work better. This is mainly because it shows your confidence in the product and secondly, by the time the deadline comes, the buyer would forget about it and just keep the product without asking for a refund

The basic message is this: employ all of these tips so that your landing page will be profitable. These aren't the only tips that can help you--there are plenty of others you can also use to help raise your conversion rate over time. Be patient: there is a lot of trial and error involved in reaching your optimum sales conversion rate. Eventually all that time will prove to be worth it.

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Submitted 2011-05-15 08:45:05
By: Marianne Conway 99 or more times read
Article Read 647 Times
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