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SEO tools vs. human power: can SEO be automated?
Fasten your seat belts: our time machine’s next stop is, let’s say, 1980th. Sing along with still-alive Freddy Mercury to his “We are the Champions” at a crowded stadium. Shout “Hurrah!” to Columbia space shuttle’s launch. But, please, don’t breathe a single word about Google and Search Engine Optimization here – the locals are likely to put you into a madhouse…
This is the supersonic speed of changes. Some 20 years ago no one had ever heard of search engines. Now even a primary-school boy shows off with jive talk "Just google it!" By middle school age, he can already teach you that search engine optimization is a wellspring of greenbacks for anyone who starts a business on-line.
Why did the world go crazy about SEO? What associates this strange abbreviation in our minds with such a dam-burst money flood? Why do SEO companies charge up to 5,000 a month for SEOing a website, and above that, why the hell are so many people willing to pay this money? Because of the skyrocketed profits SEO brings.
Whatever your business is, you need clients to buy from you, not from your competitors. And that is exactly what SEO is there for. When people are willing to buy, just be the first seller they stumble across, and voilà: their cash is in your pocket. Your sure way to be the first choice for billions of search engines’ users is making your website #1 in search results pages.
Normally you have to sweat for that #1 position, optimizing your website according to what search engines require from their top pages. But what was I telling you about the speed of changes? After some 10 years of its existence, SEO is not only deeply rooted in our internet-marketing life, but is even claimed to go automated. Hundreds of SEO tools to facilitate your website promotion jobs have flooded the market, and some of them, as their developers try to convince you, optimize your website absolutely on autopilot.
Imagine: you’re doing whatever you like, while the smart SEO tool is buzzing and chattering all round the clock, pushing your website up the search engines’ ladder. I’m sorry to break your heart, but… If somebody is promising you fully automated SEO – it’s no more than a scam. After all, even in a modern factory someone has to operate the machine.
Not even the smartest SEO tools can completely eliminate the need for manpower with its unique traits of perception and intuition. But does SEOing your website mean sitting glued to the monitor day and night then? Definitely, no. Though no tool is there to do all SEO on autopilot, the cutting-edge ones will lead you out from SEO “lithic age”, as their developers have done a bang-up job to spare you as much time as possible.
The revolutionary feature the most advanced SEO tools offer you these days is the so called “Scheduler” – the option that lets you tune your tool to perform many SEO tasks on a pre-defined schedule. This feature is still worlds apart from making website promotion completely hands-free for website owners.
Nevertheless, the most “working-by-themselves” tools - like SEO PowerSuite (its scheduler already helps you up on all stage of SEO, be it keyword research, on-page optimization or link building) and other leading SEO tools - are like a beacon of hope for freeing us from SEO burden. In the end, the guys at a Queen concert had no idea that SEO is going to emerge. How can we know what nice surprises the unstoppable progress has in store for us?
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