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SEO Tools You Need to Effectively Promote Your Website
There are tons and tons of SEO tools of all sorts and fashions out there. It would take you days to just check them out, even if you spent as little as a couple of minutes on each. That's why tool-obsessed SEO geeks often find themselves in a situation where SEO tools eat up their valuable time instead of saving it. To save our beloved selves from this time-consuming obsession with apps let's see what SEO tools we really need to optimize our sites more effectively and stick with those.
Today we're going to take a look at two types of tools you can't do without. These are rankings checkers and keyword research tools.
Rankings monitoring
You can't effectively measure the success of your SEO efforts unless you regularly check your rankings and track the progress. On the other hand, if you're optimizing on a scale, i.e. target large lists of keywords or work on a number of websites you can't check your rankings manually. If you try and do it you'll find yourself in a situation where you spend more time on hunting down your site's SERPs positions rather than actually working to improve them.
There's a lot of debate going on about whether search engine rankings are still a valid SEO success metrics. The whole personalized search deal where you don't see the same exact search results that I see have brought about a lot of controversy. But even when you decide to measure the success of your SEO efforts by traffic increase, conversions or some other metrics, one thing remains certain – you have to know where you rank for the keywords you're targeting. Even more importantly you need to know whether you're moving up or down in the search results, because you can't tell if you're doing things right unless you monitor the effect of your actions on your site's ranking. That's why rank monitoring SEO tools are still a must-have item in every search marketer's toolbox.
Keyword Research
You can brainstorm your keyword list all you want but unless you know exactly what terms your customers are using to search for your products you can't be sure you're moving the right way. And that's just impossible without using any keyword research tools. The best things about tools link Google AdWords keyword tool, Wordtracker, Keyword Discovery, etc. is that they provide you with the traffic stats, so you can estimate how many people are searching for a specific term every month and how many clicks you'll be getting if you bring your website to the front page of search results for these search strings. Another useful SEO tool you can use is Google trends. It shows you whether the audience behind a keyword is stable, growing or tends to decline. Since SEO takes time to bring in the results, it's good to know what the traffic stats may look like when you finally start ranking fairly well for the search terms.
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Read more about quality SEO tools that help you maximize the efficiency of your SEO campaigns and help you bring your website to the top of search results faster and with less effort. These include backlink checker, onpage optimization tools, link building tools and more.
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