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How I Saved Money in Printing Booklets and Catalogs
Do you know that it is easy to cut the cost of catalog printing and save money? I did this easily with cheap booklet printing and a few tweaks in my design and development process. That’s right! I saved a lot by just being smart about my booklet or catalog printing.
Now, luckily for you, I am here to share with you some of the things I did to save money in printing these color catalogs and custom booklets. I have listed the tips below. So, let us get started by giving you the first and most interesting money saving trick I learned in catalog printing.
• Cover-centric costs – Not many printers will say this, but you can be “cover-centric” with your booklet printing or catalog printing. By cover-centric I mean focusing a major part of your catalog printing money on the cover. The cover of course is one of the most important parts in a custom booklet or catalog because it is the part of the book that attracts people.
So by spending what money you have on good quality paper materials and inks for your cover, you will be investing your resources on the area of the custom booklet that counts most of all. This should save you a lot of money since you will not have to spend more money on the inside pages of your color booklets.
• Picking smaller prints when possible – Size can also be good thing to adjust to save money in booklet printing. You actually do not have to print the biggest catalog or the largest booklet in any kind of situation you are in. Even medium sized or small color catalogs and custom booklets should work quite as well with the right distribution strategies. By printing smaller sizes of course, you can save a lot of money since smaller booklets and catalogs means smaller costs as well. It is a very novel idea that can cut almost 30-40% of your cost, depending on how small you want to go.
• Getting the right printer – Money saving on catalog printing may also come to the choice of printer as well. With all the printing companies out there, there should be just one printer that should have the right booklet printing quality and price for you. Try to search extensively through the yellow pages and the Internet. You’re bound to get the right printer that will save you some money.
• Saving on printing choices - Finally, one money saving trick in catalog printing is to get your savings from cheap printing choices. For example, most printing companies set printing options on the most common choices, such as 3 day turnaround times, professional proofreading etc. These printing options are not necessarily the cheapest options. Try to see if you can get a cheaper printing cost by having your booklets and catalogs arrive at 7 days instead of 3 and by having no proofreading done at all (you should do that before sending your designs yourself). By smartly choosing the cheapest options you can save some more money in booklet printing easily.
So those are the things I did that saved me a lot of money in booklet printing and catalog printing. They are simple tricks buy they do pile up to a lot of savings gained. Try them out!
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