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Promote Your Website and Skip the Advertising Costs
Ok so I turn on the evening news only to find out another 2.6 million jobs will be cut by the end of the first quarter of this year. Doesn’t that give you the warm fuzzies inside? More people out of work translates to more people not buying or spending less money. You will either have to cut your own staff for less sales or lower your prices to keep things steady. One other option is to cut your own costs so the sales you do get translate into a profit.
The one area where you probably have a big budget is marketing and advertising, and why not, without it customers won’t find your website, right? Wrong! What if I told you that you can still get people to visit your website and eliminate your online advertising costs? Well it is possible and when you are done reading this article you will probably say to yourself why didn’t you do this sooner.
You can build your website to receive more hits by simply doing a technique called article submitting. This means you will write articles about whatever it is your website does or sells, submit those articles to various article directories such as Bukisa or Article Dashboard, apply a resource box at the end of your articles so readers can find your website and repeat the process over and over and over. Really there is no end to this process; it all depends on just how many customers you want to receive.
So let’s start with step 1 and that is writing the article. You want to write articles that are educational and informative to the reader. Let’s say your online store sells cameras. You should write articles about how to take good pictures, what makes up a good camera and so on. Your articles should be no less than 400 words, otherwise no one will take it seriously and no longer than 800 words or people will lose interest.
Now that you have your articles written you need to move onto step 2 and add what is called a resource box to the end of it. A resource box is short explanation as to who the author of the article is and how the reader can get in touch with them. For instance a typical resource box would read, “About the author: John Jones is the CEO of digital cameras are us. You can learn more about digital cameras are us by visiting their website at {insert the web address here}.”
As you can see the resource box points the reader directly to your online business. If your article is written well enough they will take you to be a professional and expert at what you do, click your website link in the resource box and hopefully buy something from you. Now how much did you spend so far to get that sale? That’s right, nothing!
However you are not done. You have an article and a resource box but now you need to put it in front of readers. The best way to do this is to submit you articles to various article directories such as Bukisa or Article Dashboard. They receive tens of thousands of visitors daily looking for knowledge that you are providing and the best part is they allow you to post your articles for free.
So to recap here is what you need to do. Start by writing articles that are informative and educational in relation to your website. Step two add a resource box to the end of the article so the reader knows who wrote the article and how they get in touch with you. Step three post your articles to various article directories such as Bukisa or Article Dashboard. Step four go back to step one and start over and keep repeating until your website is so busy you can’t handle all of the business anymore (yeah right, just keep going!).
Author Resource:-
About the Author: Mr. Tucker is a regular contributor on Bukisa, an online community for writers that pays them for their articles. You can also follow Bruce on Twitter.
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