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Extended Customization Tips For Catalogs
Customization in color catalog printing does not just stop with the choice of images, font styles and even the layout. There are larger and more substantive options at your disposal in custom catalog printing beyond just graphic design. In this tutorial in color catalog printing and design, I will teach you a few extended customization tips that you can try out. So, besides those great custom designs you made, you should try to apply these other extended customization options listed below.
• Consider more original dimensions – The first extra kind of customization that you may want to think about is the dimensions of your custom catalogs. There is more to color catalog printing than those standard sizes that the printer sets for you. You can actually set any kind of dimensions you want for your color booklets for catalogs. You can have extremely thin catalogs, extremely wide catalogs and any other combination in between.
Depending on the main purpose of your catalogs, you can set a specific dimension that is optimized for its use. If you need catalogs to fit into an envelope, you can do that. If you need them to fit a specific rack or nook, it can be done. So there is real value in deciding on a custom dimension for catalog printing. Try to see if you can work on an effective dimension for your custom catalogs.
• Shapes, cuts and holes – Another customization aspect that you should know about in printing catalogs is the use of different shapes, cuttings and holes in the design. Besides simple rectangular catalogs, you should know that you can actually customize the shape of the catalog. You can make it into any shape you want, and you can even have the catalog printer to cut it in unusual places and even put holes into it. This is perfect if you are going after a very specific color catalog design that requires a really unique kind of shaped color catalog.
• Use more uncommon binding techniques – Another great and big thing to customize in catalog printing is the binding. You can actually use more uncommon binding techniques in your color catalogs to make it look more different and original. So besides the typical binding methods of stapling and perfect binding, you can opt to use binding methods such as string or twine binding, comb binding and other exotic methods. This helps change the look of your color catalogs adding more personality and customization of course.
• Add more texture to the cover – It is also possible for you to extend your customization campaign even further for your color catalogs by adding texture to its cover. Instead of just having plain paper in the cover, you can actually add other more interesting elements into it to make it look more original and interesting. Adding other materials such as felt paper, rough sand paper, glass, studs and other embossed elements will help you develop a great customized and exotic design that people will find interesting. I know I’ll pick up a catalog that has something shiny in the cover. So you should consider going for some added texture in your color catalogs if you want to add that extra character to its theme.
• Use special inks – Finally, you may want to use special printing inks for your catalog designs. Full color inks of course is the traditional way in printing catalogs, but there are also other special inks such as those glossy metallic inks that add another dimension or element to the design. These metallic inks will help add that gleam into design elements, making the layout look extra special and expensive. This is perfect for use in your text elements as well as call to action elements in the design. So try to see if you can use special inks in your catalog printing process.
Great! So those are your extended customization options for catalog printing. These things can be more expensive, but they will add that extra oomph to your customization efforts in your color catalogs that should be worth it. Good Luck!
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