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Build Email Lists - Yes, But How Many lists Are We On About?
If you haven't been urged to build email lists at least a hundred times by today, then you can justifiably refer to yourself as a newbie! It's described as the key to it all, the secret to breaking open the door to that enduring money we are all in this for. But do we need just one list, several or dozens?
Firstly, let's have a look at the benefits of running more than one list: Most niches have sub-divisions. The obvious one - internet marketing - has subdivisions such as Search Engine Optimisation, Private Label Rights, Affiliate Marketing - the list goes on.
So if you knock up one capture page with a free 'ethical bribe' about article marketing, another about PLR etc, then you should build lists that have for example five messages pre-programmed into your autoresponder that are specific to this particular subject.
But obviously, a visitor who signs up for a downloadable book on Blogging will almost certainly be interested in other ways of making money online. So therefore if you create email lists that have five category-specific messages going out (say every 2-3 days) then you can follow up that series of autoresponder messages with other topic areas.
This is really good because you can use the 'campaign sharing' facility on Aweber for example to position the same messages into more than one list, after that 'subdivision-specific' first five messages. Also, as well as generating your follow-up messages and programming them into your autoresponder sequence, you can send out 'broadcast messages' to any or all of your e-mail lists.
In fact, I would advise that your paid offers that you send to your list - hey, we are allowed to monetize not just build email lists, right? - go out using the 'broadcast message' facility. That way, they will always seem fresh and up to date. You can't promote a brand new ClickBank product and put it in your follow-up series, for most subscribers to hear about it months or years later!
For other niches the principle is the same. Someone may opt-in to your list keen to reduce their stomach fat. But after you've given them at least five messages of valuable free content in this sub-niche you can of course send content and offers about diet pills, vitamins, exercise regimens etc.
Build email lists that start with a narrow focus on your subscribers' urgent needs.
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But after that, you can write follow-up messages that are interesting for all your lists, and use broadcasting to keep your paid offers current. For more on how to build email lists, and many other related areas, do come and visit me at my blog. Do grab yourself this excellent FREE Listbuilding Guide.
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