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Designing A Format For A Press Release
Internet marketers commonly use press releases as a traffic generating method. You need to keep certain things in mind when you lay out a format for a press release. In this article, we will show you how to properly write and submit a press release.
1. A press release should be written when you want to announce something new to do with your business. The release should provide good value for your readers and it should be specific.
If you’ve done article marketing or blogging before, then you will already be familiar with choosing proper keyword phrases.
2. When you plan the format for a press release, remember to optimize just like you would do on a web page. With the keyword phrases that you find, keep them clustered on the top, left side of the release. To get a better idea how this is all done, be on the lookout for press releases from other Internet marketers and mimic the format of the better ones.
3. Within your press release, you want to be sure to place a link where the reader will be taken to your blog, webpage or landing page. The sentence that contains the link should have a call to action which encourages the reader to click on the link.
Another great strategy involves offering an item for free in exchange for their contact information. When you lay out the format for a press release, consider placing a link that would take the visitor to a landing page which allows them to opt into your newsletter. This newsletter will be sent by an autoresponder.
4. Nowadays, RSS feeds let you syndicate your Internet business content in many different ways. Here are some sites where you can submit your press release to gain maximum exposure.
- www.businesswire.com
- i-newswire.com
- www.pr.com
- www.prleap.com
- www.webwire.com
Another way to maximize your promotional efforts is to use a version of your press release and post it onto your blog. Remember to bookmark this post to the top social networking sites. In this way, you will gain quality backlinks and receive extra traffic.
Before you post the press release to your blog, make sure you rewrite it to avoid any duplicate content issues. Also, once your press release is submitted, wait a little while before you post it on your blog.
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