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Creating Posters that Market to Existing Customers
Want the fastest way to increase sales? Then stop focusing on sales and shift your attention to your customers. It has been repeatedly proven that keeping your customers happy and updated on the latest about your business results in more repeat purchases.
Think of it this way. If you think you have sold your paper clips to almost every business and individual in town, is it time to pack up and move to another town? Definitely not. If you shift your focus from getting new customers to marketing to your old customers, you can likely see a huge sales opportunity. People, after all, are likely to buy from someone they already know and whose product they are familiar with.
So, let’s say you are considering launching a poster campaign of an upcoming sale. How can you create posters that market to your existing customers? Here are some ideas you can consider:
• Research on your target market. Before you design your poster, it’s important that you collect information on your past customers. What were the items they bought from you? In what quantity and frequency? Gather also customer data such as their income, buying power, gender, and other basic information. From the information you gathered you can create a poster that gives discounts to the most bought items in your store. You can also consider tying up your in demand item to a not so in demand item. This way you facilitate movement from other products you sell. You can also offer discounts in your posters to old customers to encourage past customers to visit your store again. If you have insight to the buying preferences of your customers, you can easily customize your poster to meet their needs.
• Give something more. People love getting extra items. You can put in your posters enticing promos such as “first 15 customers get a free item” or “visit us from 8am till 11am and you get 20% discount on all items you buy”. Such promos would surely entice people to check you out.
• Deliver in your promise. Whatever you promise to your existing customers in your poster, you need to fulfill it. Nothing can be more discouraging that not getting what have been promised to you. This would not only put off customers, but give you bad publicity as well. It would reflect on your image and cause you to lose customers in the long run. So, whatever you promise to your customers, be sure to deliver on it.
• Design your poster creatively. You can’t entice your old customers to check you out with your offers, what more with a dull poster. Be sure to design your poster attractively to catch attention. It doesn’t have to be a full color poster printing as it can be extremely expensive, but you can always opt for two- or four-color printing. Choose graphics carefully and make sure to use simple words. Deliver your message directly and clearly. Keep in mind that the few seconds you have to attract attention is all you got for your poster to succeed, so make the most of it.
Sounds like a lot of work? Not really. If you get the job done right and gather everything you need to know about your customers, you can easily create a poster that will market to your existing customers effectively.
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