Free Online Article Directory. For Article Authors & Publishers
New Digital Campaign For Quaker Oat So Simple - Perfect Online Marketing
Standout UK has created a dedicated microsite for the healthy breakfast brand under a ‘We Love Winter’ theme (www.whywelovewinter.co.uk).
Microsites are a new way of targeteing the correct audience for in this case a limited time, to maximise exposure and capture the data that the company is looking for. Microsites are then removed after the time period has expired, in this case, when the competition time period has expired. However this could be when a products promotional period has expired.
The interactive digital strategy will seek to engage customers with a competition while promoting the launch of two new seasonal flavours by the brand. It is the latest project to have been unveiled by Standout UK, which manages the strategy, creative and delivery of a number of brands for Pepsico – the parent company of Quaker Oats.
Dan Barber, managing director of Standout UK, said: “We’re delighted to have created and launched this new digital campaign for Oat So Simple.
“Using the winter theme alongside a competition is a great way of getting even more people involved and engaged with the brand. We hope the campaign can grow virally and drive porridge fans to try the new flavours.”
The campaign objectives will be to publicise the season’s new flavours - Winter Pudding and Honey & Almond while reinforcing the Oat So Simple’s association with the winter season.
The microsite will be used by consumers to discuss the topic ‘why you love Winter’ with the best answers winning weekly prizes which include; a Pride of Britain Hotels break, 200GBP shopping vouchers for a shopping centre of their choice, a year’s supply of Oat So Simple and ice skating for four people.
It is being promoted in a number of ways including the use of social media with a dedicated Facebook page to advertise the competition and engage with fans daily. In addition, 60,000 postcards featuring the competition and two new flavours are currently being distributed alongside samples of Oat So Simple in 36 nationwide Ted Baker stores.
Over the last 12 months, Standout UK has won a number of contracts with household names such as the UK's number one healthier snack brand Snack-a-Jacks’ and luxury chocolate maker Lindt.
Its client list now include a number of household names including Scott’s Porage Oats, Copella Fruit Juices, Monster Munch, PepsiCo and Triumph International on a whole range of design and marketing campaigns.
Last month, it helped launch the first direct online store for household lingerie brand Triumph International.
The Quaker Oat So Simple winter campaign can be found on
www.QuakerOatsCompetition.co.uk
With the growing trend of Facebook, Twitter, LinkedIn, YouTube and Blogs social internet solutions are taking a lead in the web development industry. In this era of online commerce it is imperative to have a social presence to boost social media networking or online marketing. With the right combination of both Search Engine Optimization coupled with a strong Social Media presence you can reach complete online visibility.
What's the best way to get leads for my business? This question is usually asked by those starting a multi level marketing or those who are struggling in their business. It does not take long to realize that leads are the life blood of your home business, regardless of whether you might be building your business on-line or offline.
forex strategies are the underpinning of any benefit paper and coin money of a country trading regimen. There are myriad currency trading strategies as diverse as the traders who adhere to them. Shrewd traders are to a greater extent doing one thing in common. They are employing sophisticated forex trading software in pursuit of their forex profits. The correct of these computer program packages include a robot which can regularly execute your strategy.
Because internet marketing is mostly automated, more and more people are becoming interested in starting their own marketing campaign. You put up a website that people can visit to buy things, attract people to that website through links and other marketing methods and then sit back and wait for them to buy what you are selling or hire you for your services.
When you are making penny stock picks, there are a number of specific aspects that you want to make sure you understand, in order to maximize your profits.
Akea Life Business optimizing the world's most powerful online marketing platform utilizing attraction marketing principles for Automated Lead Generation providing Lead Capture sites,list building auto responders, and training webinars from the leaders in network marketing.
![[Valid RSS feed]](http://www.articlelisted.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Albert Baker's Author Feed
Print This Article
Add To Favorites 