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Designing Precisely For Your Calendar Market
The best fundraising ideas are always targeted for specific market. If you are using fundraising calendars, you will also need to know how to precisely attract your specific market to buy those calendars. You need to know the characteristics of your market demographics and of course you will need to adapt your fundraising calendars for them.
In this tutorial for calendar design, we will teach you how to precisely design your custom calendars for specific market demographics. There are a few specific demographic dimensions that you should know about.
• Designing for social class – Sometimes, it can be prudent to design your custom calendars depending on the social class of your market. This is crucial because the tastes and preferences of different social classes will be different of course, even with color calendars. Lower and middle classes are more concerned with the functionality of most calendars, while the higher class will look for beauty and quality.
You will have to target one of them specifically if you are creating one batch of custom calendars, or you will need two batches of calendars made specifically for those different classes. Doing this enables you to increase the chances of attracting sales with your custom calendars since you are giving your market the calendars that they really want to have.
• Designing for gender – Everyone knows that men are from Mars and women are from Venus. While there are middle grounds in the design of custom calendars, if you want to have a better appeal with them, you can specifically design your calendar layouts for a certain gender. Males of course will respond typically to Action, Beautiful Women, Cars and Sports themes in a calendar. Females will want to see Art, Handsome Men, Jewellery and even cute animals. While of course those are not really absolutes, these are the general design themes that are effective by gender. The more close you are to the tastes of the particular gender demographic, the more appeal your custom calendar has to them.
• Designing for age – Designing calendars for specific age groups is also something that you can do. Younger generations will typically need a design that is more in with the times of course. In fact it is best to find inspiration for designs on the Internet if you want to get the younger crowd to be interested in buying your fundraising calendars. However, if you are targeting a more older demographic, you may want a more classic approach to your designs, using well worn but effective design themes. Look specifically for classic art and layout styles from the past to get those older markets nostalgic enough to want to buy your custom folders.
• Designing for race/ethnicity – While this might be sensitive subject, there are also crucial rules when you have to design color calendars for certain a certain ethnicity or race. This is particularly important if you are using human models as a main theme for your fundraising calendars. In most cases a person of certain ethnicity will always buy a calendar that has models which are the same race as him or her. It is just a natural tendency for most people to do this. So depending on the geographic location where you are selling your custom calendars, you might want to change the ethnicity of your models to match your distribution area. It might sound harder work, but it will make your calendar designs a lot more appealing to potential buyers.
Great! Make sure that you take all these design tips seriously to help you with your market targeting for fundraising calendars. A better understanding of the different demographics should really help in maximizing your custom calendar’s impact.
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