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Composing The Right Images For Fundraising Calendars
Whatever type of calendar layouts you have, and whatever kind of size or configuration your fundraising calendars are in, the images are your key to success. If you compose the right images for your fundraising calendars, you will be sure that people will buy them, and you will be able to raise the funds that you need.
In this special tutorial for calendar design, we will discuss how exactly you should compose your calendar images to effectively sell them for a profit. Below are the important pointers that you should try to follow.
• Always have a central object – All calendar images must have a central object. Of course this is not about just having a Ms. January or a Mr. October at the center of the image (though those are definitely central objects). It is about having a central object to anchor each feature image in the custom calendar. Besides models, this can be beautiful things such as the Ocean or the Beach. It can be an animal, a tree or even a gadget as well.
With central objects like those, you can establish a more coherent and central theme in the image that helps attract people. People can focus on that central object and react to it. Without that central object, the image will lose its focus of course, making it hard for people to focus and quickly understand what the image is all about. That is why a central object is crucial in your design.
• Balancing and framing – You should always practice balancing the photographs and framing your central objects in your calendar images. This is a standard artistic practice that makes most photographs and calendar images look aesthetically pleasing. For example, a central object (let us say a beautiful model) should always be framed by something (two beach palm trees perhaps?) to emphasize it properly. Moreover, the balanced nature of these helps promotes symmetry in your photographs, further making it pleasing to most people. So make sure you practice some good balancing and framing in your image compositions for calendar printing. It will go a long way in improving the appeal of your calendars.
• Color and lighting – You should also always try to do good with the color and lighting composition of your custom calendar images. The better the lighting and the more vibrant the colors, the more intense and appealing your calendars will become. So make sure that you pick photographs with proper lighting for your calendars, and of course try to enhance the colors digitally by using the best software that you have. This is how most professionals improve the looks of their images, so make sure you always try to improve the color and lighting values of your calendar images.
• Scales and ratios – Finally, when you are translating your image compositions to your color calendars, always be aware of proper scales and rations. This is important because typically you will probably need to resize your high resolution image to a smaller scale for your calendar template. You should always maintain the correct aspect ratio as you resize it to keep the realism of the image composition. So keep the ratios fixed when you do your calendar layout. Many people have created bad looking calendars simply because they did not pay attention to these factors, so you should remember to keep in mind these ratios.
Good! Try to follow all these pointers for your image compositions. The better your images are, the better and more appealing your fundraising calendars will become. So remember these tips and you will have better chances of succeeding with your custom calendars. Good luck!
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