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Getting People to Find Your Website
So you have a new website to sell digital cameras. You spent countless hours with a good friend who creates excellent websites. He is finally finished so the time has come to go live. Using your FTP tool, you or your friend, upload the website files to your web site hosting company or a web server, and you are now live.
You wait a few moments and low and behold, you still do not have any customers. You figure no big deal, you will wait a day or two, your website is sure to pop up on search engines and when it does people will not be able to contain themselves with the amount of viral marketing they will do for you. I mean, take a look at Facebook, they have 200 million users and have done zero advertising, and your website, in your eyes, is so much better.
Ok, now come down to reality and that is websites like Facebook, MySpace and YouTube are far and few in between. Most of us, me included, have to put forth the effort to bring visitors to our websites beyond what Google or Yahoo search engines will bring. So in steps a great piece of free marketing on the internet that can literally take you from zero hits to 2000 hits in a single month.
This marketing phenomenon is known as article marketing. It is the process by which you write an article that is informational and educational about the content of your website and you then submit that article to a handful of article directories.
Sticking with our digital camera example you could write an article on picture taking tips, or tips on how to crop your photos and so much more. Your article should be no less than 450 words in length and offer something to the reader where they will learn about the subject of your website, in this case digital cameras.
Once you have your article written you will write what is called the resource box. The resource box tells the reader who you are, why you know so much about digital cameras and how they can get in touch with you if they have any further questions. A typical resource box reads, “Jane Smith is the owner of FlashBrite Photo an online retailer of high quality digital cameras. You can learn more about FlashBrite or Ms. Smith by visiting {insert your web address here}.” As you can see in our example, we know who wrote the article, why they know so much about digital cameras and of course how the reader can get a hold of them.
With article and resource box in hand it is time to submit this information to article directories. Article directories are websites that receive tens of thousands of hits daily from readers and bloggers looking for the type of information that you are writing about. If your article is good enough they will more than likely either click your website link in the resource box to visit your website or even better, syndicate your article.
Syndication is where they take your article and post it on their own blogs (or websites) for their own visitors to read. The best part is they also post your website’s address as well and that increases the exposure of your website and of course increases your visitors.
You simply repeat this process daily for as long as you are in business and you will see the number of visitors increase to your website, tremendously. Just remember to use a tool like Google Analytics to track your visitors, where they come from and son so you have the statistics you need to fine tune your article marketing routine.
Article marketing works, I know. I have taken many websites from nothing to thousands of daily hits and you can too. Just follow the information in this article and you will be well on your way to a more successful website business.
Author Resource:-
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