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Web videos VS Viral Videos
Web videos are clearly the buzz word right now and these days it seems, everyone wants one. But one of the misconceptions is that they think that a web video is viral. Web videos are just web videos they are not virals. And a web video on youtube is just a video on youtube, its not a viral.
Web videos are simply a video clip on the internet. Whereas it’s true that virals are web videos on the internet, simply making a video and putting on the web doesn’t make it a viral. It’s a web video. It sounds obvious, but it’s a common mistake.
Virals self propagate and web videos don’t. To go truly viral, a web video needs to have that special quality that makes millions of people go, wow! but most of the time, even the best virals have need a little help getting seen.
Web videos can be as cheap to produce as you like including being shot on a camera phone. Virals however although may be successfully shot on a camera phone and get millions of hits, most are actually professionally produced these days. You remember the famous Joan Collins quote “it costs millions to look this cheap!” – well sometimes it can cost a few thousand to get a genuinely raw looking successful viral.
However, some of the most memorable videos to have gone viral were shot by someone on their cameraphone.
Virals work best when they are short and communicate a single, simple idea effectively. Web videos are just videos on the web and therefore canbe used to convey any message or messages and directly advertise something – a commercial.
So here’s the science
Long-Form Content on the Rise" that online video viewing has increased steadily in the US and they forecast continued growth until at least 2014. There is now the greater availability of long-form content, the popularity of venues such as Hulu and broadcast TV sites, technology developments and internet users’ growing comfort with online video. Sports programming is also moving swiftly into this realm, with mega-events such as the Olympics, March Madness and the World Cup reaching tens of millions of viewers through live streaming.
Emarketer also goes on to say it its report that as online video strengthens its hold, content owners are getting more sophisticated about how they syndicate their content online, whether by building social network interaction into their players, populating clips across sites such as YouTube and Hulu, or employing the services of ad networks and content specialists to maximize exposure to media.
Technology companies are also seizing an opportunity to market devices that take advantage of the consumer’s desire to merge the online and TV viewing experiences. These trends are creating an environment in which online video will continue to thrive well into the future.
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